Torque Wrench
THE EASY WAY TO RADIO ADVERTISING SUCCESS: Educating The Customer
A radio station sales manager asked if I had any ideas for a relatively new client: a small, independently owned hardware store. They have a single location. There didn’t seem to be anything special about the store.
So I thought about my own rare ventures into hardware stores and quickly realized a key emotion that I suspect is felt by many customers:
Fear.
Not waking up in the middle of the night and screaming fear.
But what you might call a pronounced discomfort.
Will I be able to find the tool or accessory I need?
How will I know which item to buy?
What size or how many will I need?
Will any of the employees be able to help? Will they laugh at my ignorance?
This immediately led me to suggest a very powerful strategy utilized by too few radio advertisers: Education.
I suggested a series of radio commercials in which the store owner answers the most common questions posed by do-it-yourselfers in a relaxed, conversational, non-threatening manner:
——–
Hi, I’m Ed Proprietor of Ed’s Hardware Store. A wrench is a very common tool.
But if someone asks you to hand them a wrench, you might reply, “Which wrench do you want? Pipe wrench? Strap wrench? Crescent? Open-ended? Box wrench?”
Here’s a quick & easy explanation of the differences. (EXPLAIN THE DIFFERENCES HERE.)
The reason we carry so many different kinds of wrenches … and hammers, and saws, and screws & nails all kinds of thingamajigs and whatchamacallems … is we always want to have what you need.
Having helped thousands of (LOCAL) handymen & women, carpenters, electricians, and part-time fixer-uppers over the past 15 years, you can pretty much count on our having what you’re looking for.
And don’t worry if you don’t know it’s called.
I’m Ed Proprietor of Ed’s Hardware Store in Smalltown, on Main Street, right across from the Post Office. Whenever you have a question, we’re right here, ready to help you.
——–
Where would YOU rather shop:
At a hardware store where the clerks don’t know and don’t care?
Or at a hardware store where the clerks are eager to answer your questions without making your feel stupid?
How to use and adjust a torque wrench. These are well worth the money!
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HYTORC Hydraulic Bolting Tools, Hydraulic Torque Wrench $21,999.00 |
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CDI TORQUE WRENCH 501MRMH 1/4″ DRIVE, 10″ – 50″ LBS. $11,400.00 |
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Impact Wrench – Spline – 3750 RPM – Front Exhaust – Max Torque Ft LBS 3,000 $5,998.00 |
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CDI DPT-2500 Torque Multiplier Torque Wrench 2500flbs $5,800.00 |
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HYDRAULIC TORQUE WRENCH , 10,000 FT. LB. TORQUE, ADVANCE MFG.MODEL AH-1043 $4,500.00 |
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Sturtevant ‘Torque Wrench’ Car Racing Trophy. Huge. $4,000.00 |
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TORQUE LITE HYDRAULIC TORQUE WRENCH $4,000.00 |
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Enerpac ZU4 Electric Hydraulic Torque Wrench Pump w/Auto Cycle & Remote Pendant $3,850.00 |
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Techmotive electronic torque wrench set with two guns $3,899.00 |
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Desoutter Plug Tighten TORQUE Wrench EDP2-43-TA1 $3,800.00 |
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New Power-Dyne 3 7/8″ Hex Head For Rack 9L Hydraulic Torque Wrench #HW-10060-5 $3,599.00 |
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Rad Bolting Pneumatic Torque Wrench 1 1/2″ Square Drive Rad 50 Super Duty Used $3,500.00 |
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Power-Dyne Torque applicator Multiplier wrench $2,990.00 |
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100Dental Torque Head High Speed Wrench Handpiece 4hole $2,899.99 |
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100Dental Torque Head High Speed Wrench Handpiece 2hole $2,899.99 |
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100Dental Torque Head High Speed Wrench Handpiece 4hole $2,899.99 |
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Stanley IW16 Hydraulic 1″ Impact Wrench 2500 ft-lb Torque $2,799.99 |
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CDI TORQUE WRENCH 20005MFMH 1″ DRIVE, 300′-2000′ LBS. $2,676.53 |
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HAZET 7294-2ETAC, Electronic Torque Wrench with Built-in Angle Gauge – SYSTEM 70 $2,531.69 |
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Sunnen ETW-125 Sensor 1 Expert Electric Torque Wrench $2,495.00 |
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NEW CDI TORQUE WRENCH 1″ DR 300-2000 FT.LB. 20005MFMHSS $2,366.00 |
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PROTO J6351 1″ Electronic Digital Torque Wrench 1T $2,295.95 |
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CDI TORQUE WRENCH ELECTRONIC, 1″ DRIVE, 100′-1000′ LBS. $2,289.21 |
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HAZET 7292-2ETAC, Electronic Torque Wrench, 20 – 200 Nm $2,062.25 |
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HAZET 7292-2ETAC, Electronic Torque Wrench with Built-in Angle Gauge – SYSTEM 70 $2,043.01 |
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CDI Products 1″ Dr. Electronic Torque Wrench 10005CF-II $2,079.00 |
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CDI TORQUE WRENCH, DIAL, 1″ DRIVE, 0′ – 2000′ LBS. $2,052.39 |
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HAZET 7291-2ETAC, Electronic Torque Wrench with Built-in Angle Gauge – SYSTEM 70 $1,960.80 |
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HAZET 6160-1CT, Torque Wrench – SYSTEM 6000 CT – Release Accuracy Tolerance ± 3% $1,954.71 |
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HAZET 7294-1ETAC, Electronic Torque Wrench with Built-in Angle Gauge – SYSTEM 70 $1,901.43 |
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Britool HVT5000 Torque Wrench 3/4in Square Drive $1,882.84 |
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Britool HVT7200 Torque Wrench 3/4in Square Drive $1,882.84 |
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Teng 3492AGE1 Torque Wrench 140-700nm 3/4in Drive $1,822.50 |
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Snap-On 1″ Drive Torque Wrench, QD5R1000 L873 $1,895.00 |
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TITAN HYDRAULIC HIGH TORQUE WRENCH PUMP 230V PORTABLE $1,799.95 |
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New CDI Tools 1″ Dr. 0-2000 ft.lb T Style, Light/Buzzer, Torque Wrench 20005LDFE $1,857.35 |
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CDI TORQUE WRENCH, DIAL, 1″ DRIVE, 0′-2000′ LBS. $1,841.72 |
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USED GSE 038276-00301 Socket Wrench Torque Transducer $1,800.00 |
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ENERPAC HYDRAULIC PUMP 120V 11,600 PSI MODEL PMU-10427 FOR TORQUE WRENCH GREAT $1,499.99 |
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HAZET 6150-1CT, Torque Wrench – SYSTEM 6000 CT – Release Accuracy Tolerance ± 3% $1,610.66 |
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CDI TORQUE PRODUCTS 3/4″ Dr. HD Torque & Engle Torque Wrench 6004TAA MADE IN USA $1,589.00 |
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HAZET 7292-1ETAC, Electronic Torque Wrench with Built-in Angle Gauge – SYSTEM 70 $1,549.76 |
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Stanley IW12 Hydraulic 3/4″ Impact Wrench 1200 ft-lb Torque $1,499.99 |
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CDI TORQUE WRENCH ELECTRONIC, 3/4″ DRIVE, 60′-600′ LBS. $1,529.48 |
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CDI HEAVY DUTY TORQUE & ANGLE TORQUE WRENCH 6004TAA 3/4″ DRIVE, 120′ – 600′ LBS. $1,505.09 |
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Hytorc J Gun Jetyd JA10452 Used Pneumatic Torque Wrench 3/4″ Square Drive Used $1,500.00 |
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50 Dental Torque Head High Speed Wrench Handpiece 2hole $1,499.99 |
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50Dental Torque Head High Speed Wrench Handpiece 4holes $1,499.99 |
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50Dental Torque Head High Speed Wrench Handpiece 4holes $1,499.99 |
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50Dental Torque Head High Speed Wrench Handpiece 2holes $1,499.99 |
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HAZET 7291-1ETAC, Electronic Torque Wrench with Built-in Angle Gauge – SYSTEM 70 $1,452.33 |
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Britool EVT2000A Torque Wrench 1/2in Square Drive $1,446.99 |
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GSE 2075 Socket Wrench Torque Transducer 300FTLB USED $1,432.77 |
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Ingersoll Rand DAA9N2S6 Torque Control Air Wrench NEW $1,431.77 |
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USED GSE 038275-00301 Socket Wrench Torque Transducer $1,400.00 |
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USED GSE 038250-01201 Socket Wrench Torque Transducer $1,400.00 |
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USED GSE 2062 Socket Wrench Torque Transducer $1,400.00 |
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Snap On Torque Multiplier YA393 $1,350.00 |
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HEAVIEST DUTY TWO-SIDED 1″ DRIVE INDUSTRIAL TORQUE WRENCH Used GOOD CONDITION $1,299.99 |
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SNAP ON TOOLS 1″ drive TORQUE WRENCH TE2003, TORQ-O-METER 2,000 FT/LBS $1,299.99 |
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Powerbuilt 644044 1/2-Inch Drive Needle Torque Wrench $11.99 644044 Features: -Needle torque wrench.-Dual torque scale offers readings in meter kilograms and foot pounds.-Meets or exceeds ANSI standards. Construction: -Heat-treated S45C steel construction. Dimensions: -Dimensions: 21.5” H x 1.63” W x 1.88” D. Warranty: -Lifetime limited warranty…. |
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SE 3 Pc. Power Extension Socket Bits for Drills $1.81 Add versatility to your power drills. 3pc Power Extension Socket Adaptor has Hex bit for all power drill chucks. Comes in 3 Sizes : 1/4 in. , 3/8 in. & 1/2 in.for your full range of sockets…. |
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Milwaukee 2691-22 18-Volt Compact Drill and Impact Driver Combo Kit $554.13 The 2691-22 M18 cordless 2-tool combo kit includes the Compact Driver (MWK-2601-20) and the 1/4″ Hex Impact Driver (MWK-2650-20). The M18 Cordless System’s patented technologies and electronics, innovative motor design, and superior ergonomics provide the most efficient blend of power, weight and performance in the industry. Powered by LITHIUM-ION, the M18 cordless system delivers more torque, mor… |
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DEWALT DW2169 Impact-Driver-Ready Accessory Set, 38-Piece $59.38 DEWALT’s DW2169 38-piece impact-driver-ready accessory set contains a wide array of add-ons that expand the task possibilities of an impact driver. It’s an ideal set for any contractor, construction worker, electricians, cabinet installer, DIY enthusiast, or other impact driver user who wants to increase the amount of jobs and situations within which they can use their impact driver. DW2169 38-Pi… |
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Torque Wrench Short Skull Pin $391.00 Torque Wrench Short Skull PinShort Torque Wrench with bit Size: 3… |
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Integy V-Torque Hex Wrench Set (7) INTC22781 $34.17 This is the Team Integy V-Torque Hex Wrench Set.FEATURES: Aluminum handle, anodized blue in color with rotating cap on end allows comfortable rotating of wrench in hand Seven of the most popular hex sizes used in RC vehiclesINCLUDES: 0.71″ (18mm) Diameter Handle 0.05mm, 1.5mm, 1/16″, 5/64″, 3/32″, 2.5mm and 3.0mm size hex wrenchesSPECS: Length: 7.5″ (190mm) including handle and wrenchIntegyPart I… |
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Integy V-torque/QuickPit Hex Wrench Set/Case INTC23081 $40.79 This is the V-Torque and QuickPit 7 Size Hex Wrench Set with Case from Team Integy.FEATURES: Aluminum constructed handle, blue in color Steel constructed tips, bronze plated and color coded for easy identification Black nylon case with clear coverINCLUDES: 0.05″ Allen hex 1/16″ Allen hex 3/32″ Allen hex 1.5mm Allen hex 2.0mm Allen hex 2.5mm Allen hex 3.0mm Allen hex Solid ProGrip type QuickPit ha… |
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Integy V-Torque MetricWrenchSet (7), Blue INTC23273BL $23.31 V-Torque MetricWrenchSet (7), BlueIntegyPart INTC23273BL… |
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Raider Spoke Torque Wrench Set $25.99 Keep this handy torque wrench kit close for your fixing needs. This 7-piece kit includes a wrench and six popular head sizes. |
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Cobra Men’s S2 Driver $178.99 The Cobra S2 Driver features the AFT, or Adjustable Flight Technology. By using the included torque wrench and making just a minor adjustment to the hosel, you can set the driver head to have an open, neutral or closed club face. |